The Climate Fresk in the Washington Post: A Global Tool for Climate Awareness

When the Washington Post dedicates a feature to a climate education workshop, you know something is shifting. Earlier this month, the American newspaper published an article titled Climate-curious but confused? Grab a beer and some cards., highlighting how The Climate Fresk is helping people around the world understand the science behind climate change, from cafes in Cleveland to gardens in Nairobi.

Developed in France in 2015, the Climate Fresk transforms the complex findings of the IPCC (Intergovernmental Panel on Climate Change) into an interactive card game. Through 42 illustrated cards representing causes, effects, and feedback loops, participants collectively map out the mechanisms of climate change. The result is both simple and powerful: a moment of shared understanding that connects science, emotions, and action.

Today, the workshop has been translated into 50 languages and played by more than 2 million people worldwide, in schools, companies, government ministries, and even prisons. As the Washington Post notes, it has spread from Europe to Africa, and is now gaining momentum in North America, where climate awareness is often polarized and contested.

“Even with so much distrust, it’s still powerful to bring people from different backgrounds together in the same room to talk about things that everyone cares about,” said one facilitator in Cleveland.

At a time when climate misinformation and denial are again rising in some parts of the world, the Climate Fresk offers something rare: a neutral, evidence-based, and collaborative space for understanding reality.

From France to Japan: A Universal Language of Science and Cooperation

At Ichigo Bloom, we are proud to be part of this global movement. Since 2023, our facilitators have brought the Climate Fresk to more hundreds of participants in Japan, from multinational companies and schools to non-profit organizations. We have also run sessions with American-affiliated communities, including the American Chamber of Commerce in Japan (ACCJ) and other NPOs and companies linked to the U.S.

What we observe in Japan mirrors what the Washington Post describes around the world: the workshop helps people see the bigger picture, speak a shared language of facts, and turn concern into concrete action. It is equally relevant in Tokyo, Cleveland, or Nairobi, because climate change affects us all.

Why This Matters

When climate science becomes a game, it becomes accessible. When it’s played together, it builds empathy and collaboration: the foundations of any lasting change.

As educators and facilitators, we believe tools like the Climate Fresk are essential to counter climate ignorance and restore trust in collective intelligence. And when global media like the Washington Post recognize its impact, it’s a sign that the world is ready for a new kind of climate education: one that unites, not divides.

If you haven’t experienced the Climate Fresk yet, explore our upcoming workshops, or contact us to organize a session for your team, school, or community.

Ichigo Bloom offers climate and biodiversity collaborative workshops such as the Climate Fresk and the Biodiversity Collage, to raise awareness and ignite change within organizations in Japan.